Brand and design
- Categories:Story of brand
- Time of issue:2021-04-15 11:15:44
April 29, 1770 is a great date that is destined to be recorded in history, because Captain James Cook, a great navigator, discovered the magic land - Australia. This explorer, reputed as the “father of Australia”, kept marching toward his dreams and creating legends in his magnificent life.
After a hundred years of vicissitude of life, Captain Cook’s red hut with green tiles that is located in the center of Melbourne recorded the splendid and brilliant life of the “father of Australia”. The Advance’s siren of the imperial navy seems still be heard when visitors are strolling in the hut. Where there is dream, there is the captain. A ship set sails where dream is nourished.
Victor Lien, founder of so.home who is also full of dreams, established the brand of so.home in 1950. Mr. Lien incarnated the brand with the spirit of continuous exploration and pursuit of dream before leading so.home to turn its dreams into reality.
In 1989, so.home started its journey around the world from Melbourne and Sydney. So.home’s office in Hong Kong and Shanghai was set up in 1995 and 1996 respectively. In 2001, its Nanjing factory was established. In 2003, a 46,000m2-new