Brand and design

April 29, 1770, a date destined to be etched in history, marks the discovery of the magical continent of Australia by the great navigator, Captain James Cook. This explorer, hailed as the "Father of Australia," continuously penned dreams and legends throughout his illustrious life.

Waves crash and centuries pass, yet today, the red bricks and tiles of Captain Cook's Cottage in the heart of Melbourne still bear witness to the magnificent and splendid life of the "Father of Australia," as vast and deep as the sea. Stepping inside, it's as if one can still hear the resonant whistle of the HMS Endeavour. Where there is a dream, there is a captain; where there is a dream, there is a journey to embark on.

Sharing the same spirit of dreaming, Victor Lien, the founder of so.home, established the so.home brand in Australia in 1950. He infused the brand's soul with the spirit of continuous exploration and relentless pursuit of dreams, guiding so.home to set sail on its dream voyage.

In 1989, so.home embarked on its global journey from Melbourne and Sydney. By 1995, it had established an office in Hong Kong, followed by one in Shanghai in 1996. In 2001, a factory was set up in Nanjing, and in 2003, a new, 46,000-square-meter factory was completed. so.home's products have been exported to countries in Europe and America, sailing alongside renowned brands and professional manufacturers from the United States, Japan, Australia, Europe, and beyond! Today, so.home has grown into a flagship brand in Chinese home furnishing, carrying on and continuing the Australian legend while embarking on new dreams.